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Taylor Swift Ad Pulled

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Curtis Wood
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Logan, Utah
1631 Posts

Top Taylor Swift Ad Pulled

-A couple of days back I caught a blurb on the news about a Taylor Swift ad being pulled for Photoshopping her eye lashes. Apparently the Brits have been doing a better job than us in the scrutinizing of advertising for truth. After this ad was pulled in the UK the NAD (National Advertising Division) here in the US asked that the ad be pulled which Covergirl complied with.

An exerpt from one of the articles on the ad:
"Business Insider reports that the NAD has deemed print ads for CoverGirl NatureLuxe Mousse Mascara dishonest, including the spots featuring celeb spokesmodel Taylor Swift. According to the NAD, the ads made "superior performance claims" such as "2X more volume" and "20 percent lighter" that simply couldn't be substantiated.

The NAD specifically noted that the Swift ad had a disclaimer printed on the bottom that clearly stated, "lashes enhanced in post production."

"You can't use a photograph to demonstrate how a cosmetic will look after it is applied to a woman's face and then -- in the mice type -- have a disclosure that says 'okay, not really,' " NAD director Andrea Levine
told Business Insider. "

Here is the eyelash enhanced image
http://i.huffpost.com/gen/443652/COVERGIRL-MASCARA-AD-BANNED.jpg

One of the many articles springing up on the Ad:
http://www.huffingtonpost.com/2011/12/2 … ml?m=false

Super calloused Fragile mystic Hexed by halitosis
Mary Poppins, I ain't!

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Deardorff Photography
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Photographer
Charlotte, North Carolina
823 Posts

Top Re: Taylor Swift Ad Pulled

Yeah, like I'm looking at her eyelashes when I see one of her ads.

/end Dirty Old Man mode
  lol

Beauty beheld is beauty never lost
- John Greenleaf Whittier
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SLE Photography
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Photographer
Arnold, Maryland
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2547 Posts

Top Re: Taylor Swift Ad Pulled

Yeah, I saw that, I'm kinda glad to see some pushback over excessive & faked photoshop to sell products.

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Rick Gordon Photography
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Boynton Beach, Florida
523 Posts

Top Re: Taylor Swift Ad Pulled

hmmm, one ad down, 7,904,269,135 more to go! If they hadn't added the honest blurb at the bottom of the image that it had been PS'd do you think that anyone would have noticed or called attention to it? The whole point of these ads is to sell a fantasy to those willing to buy into it. Bet your butt they'll be removing that blurb long before they ever stop photoshopping images. Their "mea culpa" in this case was making excessive claims as to what the product will do then trying to back it up with a PS'd image. Remove the excessive claims and no one will squawk too much.

I'd love to see the image before the PS work was done in this case just to see how much it was enhanced. IMO they did a damn good job with the editing here.

Show me real "au natural" non edited shots in any major magazine's ads, as they're gonna be rarer than hen's teeth! Is it not a cosmetic's basic function to make it's user look other than their natural look? Likewise hair dyes? How about shaving anywhere, as it's natural for hair to sprout in various locations on one's body. I've yet to see ads where the fashion/glamour model's legs or armpits resemble that of a male soccer player! Natural is not where it's at and hasn't been since pre Egyptians.

I find it amusing that the truth with this "truth in advertising" debate regarding this image & product is "you won't really look quite this unnatural using this product as shown! The truth is you'll still look more like you really are!"

cool

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Curtis Wood
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Logan, Utah
1631 Posts

Top Re: Taylor Swift Ad Pulled

-I wonder if the next Victoria Secret catlog will be filled with empty pages......

neutral

Super calloused Fragile mystic Hexed by halitosis
Mary Poppins, I ain't!

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Brandon Richard Gould
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Wardrobe
Easton, Maryland
2 Posts

Top Re: Taylor Swift Ad Pulled

Even I as a graphic illustration, and a super like for Taylor, photoshopping reality is annoying. Don't use someone who can't actually portray it in reality. Remember, teen girls are looking at all of this. They need not have anymore of this, for them to engadge in more self esteem issues.

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Kevlar Vest Girl
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Photographer
Chicago, Illinois
999 Posts

Top Re: Taylor Swift Ad Pulled

Brandon Richard Gould wrote:

Even I as a graphic illustration, and a super like for Taylor, photoshopping reality is annoying. Don't use someone who can't actually portray it in reality. Remember, teen girls are looking at all of this. They need not have anymore of this, for them to engadge in more self esteem issues.

Is English your native language?

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NihilusZero
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Nashville, Tennessee
28 Posts

Top Re: Taylor Swift Ad Pulled

Brandon Richard Gould wrote:

Even I as a graphic illustration, and a super like for Taylor, photoshopping reality is annoying. Don't use someone who can't actually portray it in reality. Remember, teen girls are looking at all of this. They need not have anymore of this, for them to engadge in more self esteem issues.

A movement towards greater visual honesty in advertisements is a good thing.

But pandering to the continual young-female-self-esteem machine is becoming obnoxious (in addition to the 'ridiculous' status it has had throughout) in modern culture.