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Ademac Photographics

Ademac Photographics

Model Insider Spotlight - Ademac Photographics - MI 2522


How did you get started in photography?
I was born in a small country town in central Victoria, Australia. School was the local primary and my secondary education was completed at a regional centre one hours train ride from my home. It was during these early years my mother introduced me to photography. My love of photography grew as I was exposed to all the Arts and Crafts.

What brought you to it?
At the age of 12 my mother gave me her old Kodak Bellows camera and my first shoot other than family snaps was at a local car club rally on a wet cold winters day halfway up a hillside. Two of my images made the local paper. From there I was able to do Black and White photography at High School and continue at University as part of my Fine Art degree.


Do you consider yourself: Pro, Semi Pro, Hobbyist, Amateur, Something Else?
I consider myself a Semi Pro as I only take on assignments that suit my personal preferences or my own projects. Photography is not my only source of income.


How did you find Model Insider and what do you like best about it?
Model Insider was introduced to me by another member. MI has a friendly feel that I really enjoy. The owners seem to enjoy providing a great service. The daily and weekly competitions are a wonderful innovation that provides pleasure and inspiration every day. The owners of MI seem to be trying to improve the site everyday... I really appreciate their efforts.


What gear do you use?
I have a couple of Canon 40D’s with several different lens. These cameras are not top of the range but have proved excellent in most applications. I also have a Mamiya RB67 that I use in the studio. There are also Pentax, Canon SLR's and a number of vintage cameras. I also have some experimental pin hole cameras that I used during my teaching career.


What is your usual genre?
Model portfolios, nudes, and horses are my primary subject matter. There was a time when I would photograph all subjects but now I work only on my own projects or with people that I enjoy. These projects all have a theme and are based on what I see in my own mind.


Favorite genre?
My favourite genre is the “Bodyscape”, light and form have always been my fascination.


How do you find models to work with?
Models either find me through my web folio's or I will approach individuals through model sites like MI. The model is selected to suit the theme or concept that I wish to investigate. Social networks have become a new source of models and work during the last twelve months.


Do you provide styling and makeup?
Hair styling and Make up are sometimes provided in consultation with each model to suit the project.


Where do you see yourself going in the next year, artistically and business wise?
Keeping pace with the technical developments of both cameras and software editing programs is a huge challenge. The amazing steps that have been accomplished over the past 10 years suggest that the next decade could be very daunting for the professional photographer.


Do you shoot both in studio and on location, and do you have a preference?
I share a small studio with my partner but we both prefer to shoot on location with natural light. We use Elinchrome 500 lights plus some old school spots. The area we live provides magical locations that include beaches and mountains all within a 20min drive. We also have access to some amazing private properties through our equine network. The studio is useful during the winter months and the lighting control is always good for portraits.


Do you travel?
Up until the last twelve months my partner and I have travelled extensively but last year she was diagnosed with Breast Cancer so we currently work only from our home base because of the rigours of Chemo therapy.


How would you describe your photographic style?
Story teller, narrator or image creator best describes the majority of my images. When I work with models, mua's and stylists I try to create an atmosphere that is comfortable where all participants know what we are trying to achieve. I begin each new series with an idea or concept that will transform into at least 6 to 10 usable images. When my work is going well, I am filled with a sense of pleasure but more often relief. When people see my work, I'd like them to see the story first and the mechanics of the image second. Themes are often developed after meeting individual models but usually the ideas are built up over extended periods and then the model is selected for the project. My equine work tries to portray the beauty, power and majesty of the horse when competing at the highest levels. The “Bodyscapes” that I have investigated since the early seventies suggest the contours of the landscape and give me the opportunity to continue my love of Black and White photography.


Who are your biggest photographic or non photographic influences?
The ideas and concepts that I explore are influenced by photographers like Newton, Brassai, David Bailey and Bill Brandt. Artists that have had a profound impact on my work over many years are Fredrick McCubbin, Norman Lindsay and Fred Williams. I have always viewed photography as an Art form since my earliest days at Art school. I try to create a story or a narrative in each image or series that I produce.


Anything else you'd like to tell the Model Insiders about yourself?
The University of Ballarat provided my formal Arts Education and after a period of about ten years in private enterprise became my employer for the last 20 years. Art teaching for the past two decades is a source of great pride and pleasure. I love to working with creative and artistic people. I feel blessed that I am able to continue my creative journey in the company of these extraordinarily talented people.

Ademac's Favorite images he has posted to MI:
Ademac Photographics: Ademac Photographics: Ademac Photographics: Ademac Photographics: