We had a major code rollout over the weekend, so I'd like to take you through it and let you all know what's new, what's changed, and our thought process behind it all. Before I dive in, though, let me note two things. First, these enhancements and changes are based on a lot of feedback. We get a lot of email with ideas and suggestions and we read and consider them all. With a nod that they are often contradictory (one person wants something and another person wants the opposite), trends do show up, and a good idea is a good idea. So we listen, and it plays a huge role in our planning. Second, we're not perfect. Many of the changes we roll out are evolutionary, as opposed to revolutionary. What that means is that if something doesn't work, we're not afraid to try something else. Perhaps that "something else" will also fail; we're not afraid to fail and try again if that's what it takes. That said, we feel that we've got a solid platform now, and we're working to make it even better.
So... what have we done? Simply put, we replaced the casting calls and travel notices with a much better system, added full geolocation services and expanded the system to create directories for events, studios, classified ads and services. We can create new directories (or remove underused ones) immediately, and we can also change the layout and fields of any of these systems on the fly. What that means is that if we missed something, we can correct that omission. Already, we're getting some feedback that studio listings are missing some obvious information, and we're going to add those in the next day or two.
The framework for casting calls and travel notices is pretty basic right now, but extremely powerful. The database can be searched on any field, the mapping system leverages Google Maps (meaning that we get anything that Google creates), and our system is designed to let us pull data from it in many different ways. Some of our ideas include promoting featured castings and travel notices on our search engine, TFP.me, and other web sites (both our own, as well as those we will be partnering with). You read that right: it's our intention to help you get your casting calls and travel notices seen. Part of a successful networking site is getting you the exposure you need to book those shoots. We have some serious ideas on how to do this, and we're putting those ideas to work. Now that we have a solid system, we start to turn our attention to using it. That's part of the benefit of designing Model Insider right - we don't have to spend a lot of time fixing ongoing problems and apologizing for the inconvenience.
So place a casting call! Place a travel notice! Advertise your studio or event! And then drop us an email and let us know what you think. There's no way we got this 100% right the first time, so please feel free to not only let us know what you like, but what you don't like. Is anything confusing? Is anything missing? Is there anything we put in there that you think should be removed? Remember, we listen!
And stay tuned... the next blog entry will be about the new top-level menu structure and why we did it that way.